Shopnomix names Krista Pepper North America partnerships chief

Nomix Group said Nov. 5 that Krista Pepper has joined Shopnomix as senior vice president of brand and agency partnerships for North America. The hire is meant to strengthen the company’s ties with brands and agencies as creator-led discovery and performance commerce keep growing.

Why it matters: - Shopnomix is betting on a shift in how consumers find products, with creator content, conversational AI and performance-driven media becoming more important. - Pepper’s role is built to turn that discovery behavior into measurable commercial programs for brands and agencies. - The appointment supports Shopnomix’s expansion in North America while the company deepens agency relationships.

What happened: - Nomix Group announced that Krista Pepper has joined Shopnomix as senior vice president, Brand & Agency Partnerships, North America. - Pepper is based in Los Angeles. - Pepper will lead Shopnomix’s relationships with brands, agencies and strategic partners across North America. - The company said Pepper joins as Shopnomix continues to grow its global presence and agency relationships.

The details: - Pepper’s background includes digital advertising, performance marketing and enterprise partnership development. - She spent nine years at PriceGrabber, where she developed business relationships with global brands and Fortune 500 companies. - Pepper also held sales leadership roles at Yieldbot. - Her most recent role was vice president of media partnerships at Ad.net. - At Shopnomix, Pepper will work with partners on programs that connect brand storytelling, consumer intent and commercial outcomes. - Shopnomix said Pepper’s work will focus on a commerce landscape where product discovery increasingly happens through creators, conversational AI and performance-driven content. - Pepper said brands need partners that can connect culture, content, intent and measurable performance. - Pepper said she is excited to work with agencies and brands to build more relevant and valuable product-discovery programs. - Learn more about Shopnomix.

Between the lines: - The hire signals that Shopnomix sees partnerships, not just ad inventory, as a key growth lever. - Pepper’s experience across brands, agencies and media platforms suggests the company wants someone who can bridge commercial strategy and execution. - The move also shows Shopnomix leaning into creator-led commerce as a more accountable, performance-oriented category.

What's next: - Pepper will start building and expanding senior relationships with brands and agencies in North America. - Shopnomix is likely to use the role to push more measurable programs tied to discovery, intent and conversion. - The company’s partnership team now spans North America and Europe, with Ben Tatton-Brown leading agency-development efforts in Europe.

The bottom line: - Shopnomix is adding experienced leadership to scale its partnerships business as consumer product discovery moves further into creator-led and AI-influenced channels.