Virtual Tour Software Market: From USD 434.1M in 2024 to USD 1,156.1M by 2032 | 13% CAGR Growth Forecast

From USD 434.1 Million in 2024 to USD 1,156.1 Million by 2032, Virtual Tour Software Sees Strong Uptake

PUNE, MAHARASHTRA, INDIA, September 30, 2025 /EINPresswire.com/ -- The global Virtual Tour Software Market Size demonstrates robust growth trajectory, valued at USD 434.1 million in 2024 and projected to expand from USD 492.2 million in 2025 to USD 1,156.1 million by 2032, exhibiting a compound annual growth rate (CAGR) of 13.0% during the forecast period. This dynamic market encompasses software tools that create immersive 360-degree viewing experiences using images, audio, video clips, and 3D maps across multiple industries.

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Key Players:

Matterport, Inc.
Kuula LLC
CloudPano
Concept3D, Inc.
Eyespy360
3DVista
iStaging Corp.
Easypano Holdings Inc.
RTV, Inc.
SeekBeak

Key Market Drivers

Technological Advancements: Integration of artificial intelligence, cloud computing, and virtual reality technologies has revolutionized virtual tour capabilities. AI-assisted chatbot virtual tours and enhanced user interfaces are driving market expansion across real estate, tourism, automotive, and educational sectors.

COVID-19 Impact: The pandemic significantly accelerated virtual tour adoption as businesses sought digital alternatives for property showcasing and customer engagement. Real estate companies particularly leveraged 360-degree platforms to maintain operations during lockdowns, establishing lasting market momentum.

Cloud Computing Adoption: The cloud deployment segment dominates market share due to accessibility advantages and global reach capabilities. According to industry data, cloud services spending in Asia Pacific reached USD 48.40 billion in 2021, supporting virtual tour software deployment.

Market Segmentation Analysis

By Deployment: Cloud-based solutions lead the market due to universal accessibility and reduced infrastructure costs. On-premise deployments remain relevant for organizations requiring enhanced data control.

By End-User: Real estate holds significant market share, driven by consumer behavior where 92% of home buyers research online before agent contact. The tourism & hospitality segment exhibits the highest growth rate, with virtual reality-based software streamlining booking processes and destination marketing.

Regional Market Dynamics

North America Leadership: Commanding 42.36% market share in 2024, North America benefits from high virtual tour adoption rates. The U.S. market specifically projects growth to USD 390.9 million by 2032, supported by statistics showing virtual tours receiving 87% more views than traditional listings.

Asia Pacific Growth: This region demonstrates the highest CAGR, driven by advanced analytics adoption in China and India. Real estate agents increasingly utilize 360-degree virtual tours for customer communication and property showcasing.

European Market: Growth stems from digitization trends and AI technology integration in real estate. Research indicates virtual tours account for 20% of all properties in major UK cities including Liverpool, Leicester, and Manchester.

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Competitive Landscape

Leading market players include RTV Inc., Concept3D Inc., Matterport Inc., CloudPano, Kuula LLC, and My360. These companies focus on developing advanced solutions integrating AI, cloud computing, and analytics tools. Strategic initiatives include mergers, acquisitions, and partnerships to enhance technological capabilities and market reach.

Innovation Focus: Companies are developing customized virtual reality platforms for specific industries. Notable developments include AI-powered solutions like Planitar Inc.'s "iGUIDE Instant" launched in January 2024, featuring proprietary AI technology for 3D virtual tours and interactive floor plans.

Market Challenges

Despite positive growth outlook, the market faces constraints including limited customer awareness about virtual tour software capabilities and restricted data access in certain applications. Tour providers may limit showcased areas, potentially impacting comprehensive virtual experiences.

Future Outlook

The virtual tour software market exhibits strong fundamentals with expanding applications across multiple industries. Continued technological advancement, particularly in AI and cloud computing, positions the market for sustained growth through 2032. The convergence of virtual reality tools with traditional marketing strategies creates new opportunities for customer engagement and business development across real estate, tourism, education, and automotive sectors.

Ashwin Arora
Fortune Business Insights™ Pvt. Ltd.
+1 833-909-2966
sales@fortunebusinessinsights.com

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